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Blog by Conversion Factory

Conversion optimization, growth strategy, and marketing lessons from working with 100+ startups and SaaS companies.

conversion-rate-optimization

AI Marketing Is a Dumpster Fire—Here’s How to Fix It

Corey Haines2 min read

AI marketing is a mess—vague messaging, generic visuals, and AI hype without substance. Here’s why it’s failing and how to fix it.

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Claude Code Skills for Marketers: What They Are, Why They Work, and Where to Start

Corey Haines16 min read

Competitor Comparison Pages: The SEO Gold Most SaaS Founders Skip (and the 4 Formats That Actually Work)

Corey Haines18 min read

Bootstrap vs VC Marketing: How Each Side Underinvests at the Wrong Time

Corey Haines19 min read

Vibe Marketing: The New Growth Hacking (And the Window to Win Before Everyone Else Is Doing It)

Corey Haines22 min read

Marketing Agency Pricing: Why Hourly Billing Is a Red Flag (and the Models That Actually Work)

Corey Haines16 min read

H1, H2, H3 for SEO: Why Most SaaS Sites Get Heading Hierarchy Wrong (And How to Fix It)

Nick Loudon9 min read

What Makes or Breaks a SaaS Founder: The 5 Criteria From Our Internal Client-Fit Bible

Corey Haines21 min read

SaaS Pricing in the AI Era: Why Software 3.0 Is Forcing Every Founder to Redesign the Pricing Page

Corey Haines19 min read

SaaS Website Design: 11 Tactics from Two Real Client Redesigns (Join It + Lyon)

Zach Stevens16 min read

SaaS Marketing Tips: 8 Easy Wins Most Founders Skip

Corey Haines13 min read

Marketing Lessons from Lord of the Rings: 7 Tactics Peter Jackson Was Already Using

Zach Stevens16 min read

Usage-Based Pricing for SaaS: When to Add It, How to Layer It on Subscriptions, and Real Examples

Corey Haines14 min read

LLM SEO: How to Get Your SaaS Site Recommended by ChatGPT, Claude, and Perplexity (Before Your Competitors Do)

Corey Haines21 min read

The Best Website Builder for SaaS Marketing Sites in 2026: Custom Code vs Webflow vs Framer

Nick Loudon7 min read

CMO's are struggling

Corey Haines6

Copy First vs Design First Websites

Corey Haines5

Symptoms of Bad Branding (and What to Do About Them)

Corey Haines5

The Three Phases of SaaS Marketing (And Why Most Startups Skip the First One)

Corey Haines8

The Onboarding Email Sequence Most SaaS Teams Don't Build (And Why It's Costing You Activations)

Corey Haines10 min read

Why Your SaaS Needs a Creative Director: Creative Direction Is the Last Moat in an AI-Commoditized World

Zach Stevens20 min read

Claude Code for Marketing: How to Start (and Why Product Marketing Context Is Skill #1)

Corey Haines11 min read

Rebranding Strategy: When to Revolutionize, Evolve, or Just Optimize Your Brand (The REO Framework)

Zach Stevens22 min read

Framer for SaaS Marketing Sites: 6 Technical Problems Most Founders Miss

Nick Loudon13 min read

Marketing for SaaS: Why 'We're Focusing on Sales' Is the Most Expensive Sentence in B2B

Corey Haines17 min read

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SavvyCal
Marketing · Design

SavvyCal

23× MRR growth

Senja
Marketing · Design · Framer

Senja

17% conversion lift

Join It
Marketing · Design · Webflow

Join It

43% More conversions

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