Brand Refresh

Stand out from the AI slop

Logo, color palette, typography, voice, asset library — refreshed and shipped in two to three weeks for $5,000 flat. For teams using AI to ship fast who refuse to let their brand look like it came out of the same prompts as everyone else's. A working identity system you can deploy on Monday.

What Gets Refreshed

LogoColor PaletteTypographyBrand VoiceVisual SystemBrand Guidelines
LogoColor PaletteTypographyBrand VoiceVisual SystemBrand Guidelines

What's included

Six deliverables, documented end-to-end. Your team gets a system, not a logo file and good intentions.

Logo Refresh

Polished primary mark, lockups, and variants for every surface — light, dark, social, favicon, app icon.

Color Palette

A palette tuned for screens, print, and brand contrast — with documented usage rules so it stays cohesive.

Typography

Headline and body type pairings that read well at every size, with a documented hierarchy your team can apply consistently.

Brand Voice

How you sound in copy — homepage, ads, emails, support. Tone guide plus example phrasing and words to avoid.

Visual System

Iconography, illustration treatment, photo style, motion principles — everything past the logo that makes a brand feel like a brand.

Brand Guidelines

The deliverable your designers, contractors, and future agency will use to keep things on-brand without asking you every time.

Refresh

2–3 weeksBrand book

$5,000flat

Delivered in 2–3 weeks. Source files yours forever.

What you bring

  • A 60-minute brand kickoff workshop
  • Your current logo files and assets
  • Examples of brands you admire (and don't)
  • Final approval on each round

What you get

  • Refreshed logo system with all variants
  • Color palette, typography, voice, visual system
  • Complete brand guidelines document
  • All source files (Figma, SVG, exports)

FAQs

Have another question? Send us an email and we'll get back to you.

Ready for a brand that looks like you mean it?

Three weeks. $5,000 flat. A working identity system, not a slide deck.

Logo, color, type, voice, visual system, brand guidelines
Two rounds of revisions per deliverable
Source files included — full ownership, no royalties
SavvyCal
Positioning & copy

SavvyCal

23x MRR growth

Less Annoying CRM
Homepage redesign

Less Annoying CRM

20% more conversions

Botable
Rebrand & website

Botable

85% shorter sales cycle

Senja
Landing page & CRO

Senja

17% conversion lift

Sensible
Design & Webflow

Sensible

2x committed ARR

100+ startups trust Conversion Factory

DragonGlassTokensoftDevStatsCurePathMaple BlueBaremetricsEvercastKinectAirSupereventAudienceTapSavvyCalTimetasticCordialSensible
DragonGlassTokensoftDevStatsCurePathMaple BlueBaremetricsEvercastKinectAirSupereventAudienceTapSavvyCalTimetasticCordialSensible
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