The Launchpad — 3-Month Startup Launch Sprint

From pre-launch to live in ninety days

Positioning, launch site, Product Hunt and directories, press, podcasts, influencers, co-marketing — sequenced over three months by a team that has launched dozens of products. Bring an idea and a deadline. We bring the splash.

T-Minus 90 Days

What We Build

PositioningMessagingSiteProduct HuntPodcastsPressCo-marketing

Everything a launch needs

Six workstreams, one team, three months. Sequenced so the work compounds — strategy in Month 1 informs production in Month 2 and channels in Month 3.

Positioning

Who you're for, what makes you the only choice, and the one-liner you can repeat in every conversation. Built before a single page goes live.

Launch messaging

Homepage headline, launch-day copy, demo script, email sequences. The words that have to land at launch — written, tested, and locked in.

Launch site + pages

Homepage, demo, pricing, and a dedicated launch page if it earns its keep. Designed and shipped on your existing site (or one of ours).

Launch playbook

Product Hunt, BetaList, Uneed, IndieHackers, and the rest of the directory and launch-platform lineup — assets prepped, day-of scheduled, post-launch follow-ups queued.

Press, podcasts + influencers

Press pitches to the publications your buyer actually reads, podcast bookings for the founder, and influencer outreach to seed the conversation before, during, and after launch.

Co-marketing + community splash

Partner campaigns with adjacent tools, coordinated pushes on Twitter, LinkedIn, and Reddit, and the community plays that turn launch day into a real wave instead of a single tweet.

The Roadmap

Three months, one launch

No ad-hoc scope. Every month has a written deliverable, a sync cadence, and a clear handoff to the month that follows.

01Month 1

Foundations

We lock the strategy before we touch a pixel. Positioning workshop, ICP research, competitive teardown, brand voice, and the lists of directories, press, podcasts, and co-marketing partners we'll be coordinating in Month 3.

Positioning + ICP workshop
Brand voice and launch messaging framework
Competitive landscape teardown
Launch-platform list (Product Hunt, BetaList, Uneed, directories)
Press, podcast + co-marketing target lists

02Month 2

Build

Heads-down production month. Homepage and launch pages built, demo dialed in, launch-day announcement copy written, press kit and podcast pitch templates packaged, partner outreach started so co-marketing is queued for day one.

Launch site + homepage + demo live
Product Hunt, BetaList + email announcement copy
Press kit + podcast pitch templates
Co-marketing partner outreach in motion
Directory assets prepped and scheduled

03Month 3

Launch

The splash. Product Hunt, BetaList, Uneed and the rest of the directory lineup go live in sequence. Press + podcast + influencer outreach runs. Co-marketing campaigns ship. Communities are activated. Launch day becomes a wave instead of a tweet.

Product Hunt, BetaList, Uneed + directory launches
Press + podcast + influencer outreach live
Co-marketing campaigns + community pushes
Founder booked on relevant podcasts
Written GTM plan + launch-week retro handoff

Built for the people closest to launch day

Launchpad is for founders who have a date, not just an idea. Three shapes of team where it lands hardest:

Pre-launch founders

You have the product (or you're weeks from it) and you need everything in front of it built — brand, site, messaging, channels — before you flip the switch.

Just-launched startups

You went live with a placeholder site and a hunch. Now you need the real version — positioning that holds up, a site that converts, and channels that scale.

Re-launching a pivot

You found a new wedge and the old marketing doesn't match the new story. Treat the pivot like a new launch and rebuild the front end of the funnel around it.