The generative engine optimization agency
that gets SaaS brands into the answer
Buyers now ask ChatGPT, Perplexity, and Gemini which tool to use before they ever visit your site. Our GEO work measures where AI engines mention you today, finds the sources they trust in your category, and earns your brand a place in those sources and on your own pages.
100+ startups trust Conversion Factory
“All the benefits of an in-house team, without the headache.”
Sam Schrup
Founder, AudienceTap
About Us
We treat GEO as distribution, not a checklist
Generative engines build answers from sources they already trust: review sites, Reddit threads, roundups, docs, and well-structured pages. Changing your own site is only half of it.
We fix what AI crawlers see on your site and put your brand in the third-party sources the models keep citing.
The other guys
Conversion Factory
Problems
Can you relate?
AI engines recommend your competitors
Ask ChatGPT for the best tools in your category and you get a list. If you’re not on it, you’re invisible to the buyers who start their research there.
AI crawlers can’t read your site
Content rendered client-side, blocked bots, and pages without clear structure are hard for AI systems to parse. If they can’t extract a clean answer, they quote someone else.
AI describes your product wrong
Outdated pricing, a feature you sunset, the wrong category. Models repeat what they find, and old or thin sources about your brand become the answer.
You can’t measure AI visibility
Search Console doesn’t show ChatGPT. Without prompt-level tracking you can’t tell whether anything you do is moving mentions, citations, or share of voice.
Organic clicks are falling
Google AI Overviews and AI Mode answer more queries without a click. Traffic drops even when rankings hold, and the brands cited in the answer collect the attention.
Nobody owns it
SEO thinks it’s PR. PR thinks it’s content. Content thinks it’s SEO. Generative engine optimization spans all three, so it usually falls between teams.
GEO deliverables
that move AI citations
Diagnosis, on-site implementation, off-site distribution, and tracking, handled by one team.
Case Studies
Creative that drives conversions
See real results we've achieved for our clients
Step 1
Baseline your AI visibility
We build a prompt set from the questions your buyers actually ask, run it across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini, and record where you’re mentioned, cited, or missing.
Step 2
Map the citation gap
We find the domains and pages the engines cite for your competitors but not for you, and audit how AI systems currently describe your brand and product.
Step 3
Fix the on-site layer
We restructure key pages so answers are easy to extract, add schema and llms.txt, fix crawlability for AI bots, and tighten the entity signals that tell models who you are.
Step 4
Distribute off-site
We earn mentions in the sources the engines trust: PR placements, Reddit and community threads, and backlinks from relevant sites.
Step 5
Track and report
We re-run the prompt set and show what changed in a before/after visibility report. You keep the citation-tracking dashboard, and ongoing distribution can continue month to month.
Client Testimonials
What our clients have to say about us
“Partnering with Conversion Factory has been the absolute right decision. No regrets.”
Sam Schrup
Founder & CEO, AudienceTap
“I can strongly recommend Conversion Factory to any SaaS startup tired of neglecting their marketing.”
Andy Baldacci
CEO, SaberSim
“If you're facing the challenge of having marketing that speaks to your customers — I highly recommend working with the Conversion Factory team.”
Arun Sivashankaran
Founder & CEO, FunnelEnvy & Reform
“It's been an absolute delight working with this team.”
Eunice Koo
Marketing Coordinator, Less Annoying CRM
“I would recommend them to anybody who needs a lot of work done, needs it done extremely efficiently and at extremely high quality.”
Kevin Guardia
CFO, KinectAir
“Couldn't recommend them more highly — give them a shot.”
Tom Normand
CEO, HOALife
“If you're a SaaS business and care about real measurable conversion gains, I would absolutely recommend working with Conversion Factory.”
Ultan Roe
COO, Join It
“What I was missing from a marketing standpoint and a team, these guys fulfilled that.”
Rashad Mujeebuddin
Founder & CEO, Ruya
“We didn't want just a task rabbit to get things done. We wanted a true thought partner — and they've done that and more.”
Will Hopkins
Marketing Manager, Gainbridge
“Their team has tirelessly executed on getting us designs, copy, and all the other deliverables that we need.”
Dominic Monn
Founder, MentorCruise
“They actually turned around work so quickly that sometimes I couldn't keep up with them.”
Cotopaxi Lyon
Founder, Lyon Quality Assurance
“We know that whatever requests we have, we can pass on to Conversion Factory and they'll be done quickly and done right.”
Robert Smith
Head of Marketing, Dabble
Our moms (and clients) have some nice things to say about us
“Being able to have all the expertise at a one-stop shop at a fraction of the cost of what it would take to build that team myself has been huge.”
Sam Schrup
Founder & CEO, AudienceTap
“They've driven real measurable growth at SaberSim, but more importantly, they did all of that while freeing me up to focus on the things that only I can do.”
Andy Baldacci
CEO, SaberSim
“Corey, Zach and Nick from the Conversion Factory team were really instrumental in updating and refining our positioning.”
Arun Sivashankaran
Founder & CEO, FunnelEnvy & Reform
“Within days of working with Corey, Zach and Nick, we were completely revamping our website, had plans in place for A/B testing key sections of our homepage, and were generating new marketing copy.”
Eunice Koo
Marketing Coordinator, Less Annoying CRM
“Conversion Factory did a complete overhaul of our website in time for the press release — and we went viral.”
Kevin Guardia
CFO, KinectAir
“They were very thorough, organized, had their processes down, and were really very collaborative in everything we did with them.”
Tom Normand
CEO, HOALife
“We A/B tested the new page against our original page and saw fantastic results — a 43% increase in qualified leads along with a 29% reduction in cost per qualified lead.”
Ultan Roe
COO, Join It
“What made me come to Conversion Factory was the fact that they had all the experts under one roof that I needed to do marketing.”
Rashad Mujeebuddin
Founder & CEO, Ruya
“Working with the Conversion Factory team has unlocked an entirely new opportunity for growth for us.”
Will Hopkins
Marketing Manager, Gainbridge
“Their team has tirelessly executed on getting us designs, copy, and all the other deliverables that we need.”
Dominic Monn
Founder, MentorCruise
“Working with these guys was so easy and an absolutely phenomenal experience.”
Cotopaxi Lyon
Founder, Lyon Quality Assurance
“Conversion Factory has been pretty seamlessly plugged into our workflow — very responsive, very quick on the things we asked.”
Robert Smith
Head of Marketing, Dabble
“Zach is a truly talented brand strategist and designer who spends time to understand your vision.”
Alex Kamergorodsky
CEO, DragonGlass
“Corey really knows his stuff when it comes to product marketing, PLG, and growth. He's the first person I turn to for help.”
Brian Pedersen
CRO, Bonsai
“With his wealth of SaaS experience, Corey has helped numerous founders, including me, overcome marketing challenges and increase MRR. His results-driven approach sets him apart among his peers. If you're unsure about the next steps in growing your SaaS business, I highly recommend working with Corey!”
Chris Spagnuolo
CEO, JetBoost
“Conversion Factory is the single greatest thing to exist in the history of mankind...other than my baby boy, of course.”
Corey's Mom
Founder, HeliParent.AI
“Corey is truly a swiss-army knife of SaaS product-led growth.”
Derrick Reimer
CEO, SavvyCal
“What sets them apart is how they truly understand the full stack of modern product marketing.”
Dru Wynings
Head of Marketing, Sensible
“Working with Conversion Factory is as easy as can be and a no-brainer. If you need help on product marketing with an ROI focus, talk to them!”
Hiten Shah
Founder, Crazy Egg
“Working with Conversion Factory helped us accelerate growth plans. Quality is awesome and team consistently delivered.”
Louis Nicholls
Cofounder, SparkLoop
“Ngl, the stuff Nick is putting out low key cooks.”
Nick's Mom
CVO (Chief Vibes Officer), Momster
“Conversion Factory helped me create a great product marketing website in Webflow. It's great that I can create notes on what I want and let them run with it. It's hands off and I can iterate the major points with them.”
Oky Sabeni
CEO, Podseeker
“Working with Zach was not cheap, but the work we created is something I'm genuinely proud of.”
Phil Alves
CEO, DevStats
“Perfect for overwhelmed SaaS founders, CF gets you access to top-tier niche talent.”
Scott Krager
Founder, Thumbnails
“I hang all of his logos and designs on the refrigerator with pride. Not sure if he'll ever get out of that minimalist phase.”
Zach's Mom
CEO, Mom.Co
“Being able to have all the expertise at a one-stop shop at a fraction of the cost of what it would take to build that team myself has been huge.”
Sam Schrup
Founder & CEO, AudienceTap
“They've driven real measurable growth at SaberSim, but more importantly, they did all of that while freeing me up to focus on the things that only I can do.”
Andy Baldacci
CEO, SaberSim
“Corey, Zach and Nick from the Conversion Factory team were really instrumental in updating and refining our positioning.”
Arun Sivashankaran
Founder & CEO, FunnelEnvy & Reform
“Within days of working with Corey, Zach and Nick, we were completely revamping our website, had plans in place for A/B testing key sections of our homepage, and were generating new marketing copy.”
Eunice Koo
Marketing Coordinator, Less Annoying CRM
“Conversion Factory did a complete overhaul of our website in time for the press release — and we went viral.”
Kevin Guardia
CFO, KinectAir
“They were very thorough, organized, had their processes down, and were really very collaborative in everything we did with them.”
Tom Normand
CEO, HOALife
“We A/B tested the new page against our original page and saw fantastic results — a 43% increase in qualified leads along with a 29% reduction in cost per qualified lead.”
Ultan Roe
COO, Join It
“What made me come to Conversion Factory was the fact that they had all the experts under one roof that I needed to do marketing.”
Rashad Mujeebuddin
Founder & CEO, Ruya
“Working with the Conversion Factory team has unlocked an entirely new opportunity for growth for us.”
Will Hopkins
Marketing Manager, Gainbridge
“Their team has tirelessly executed on getting us designs, copy, and all the other deliverables that we need.”
Dominic Monn
Founder, MentorCruise
“Working with these guys was so easy and an absolutely phenomenal experience.”
Cotopaxi Lyon
Founder, Lyon Quality Assurance
“Conversion Factory has been pretty seamlessly plugged into our workflow — very responsive, very quick on the things we asked.”
Robert Smith
Head of Marketing, Dabble
“Zach is a truly talented brand strategist and designer who spends time to understand your vision.”
Alex Kamergorodsky
CEO, DragonGlass
“Corey really knows his stuff when it comes to product marketing, PLG, and growth. He's the first person I turn to for help.”
Brian Pedersen
CRO, Bonsai
“With his wealth of SaaS experience, Corey has helped numerous founders, including me, overcome marketing challenges and increase MRR. His results-driven approach sets him apart among his peers. If you're unsure about the next steps in growing your SaaS business, I highly recommend working with Corey!”
Chris Spagnuolo
CEO, JetBoost
“Conversion Factory is the single greatest thing to exist in the history of mankind...other than my baby boy, of course.”
Corey's Mom
Founder, HeliParent.AI
“Corey is truly a swiss-army knife of SaaS product-led growth.”
Derrick Reimer
CEO, SavvyCal
“What sets them apart is how they truly understand the full stack of modern product marketing.”
Dru Wynings
Head of Marketing, Sensible
“Working with Conversion Factory is as easy as can be and a no-brainer. If you need help on product marketing with an ROI focus, talk to them!”
Hiten Shah
Founder, Crazy Egg
“Working with Conversion Factory helped us accelerate growth plans. Quality is awesome and team consistently delivered.”
Louis Nicholls
Cofounder, SparkLoop
“Ngl, the stuff Nick is putting out low key cooks.”
Nick's Mom
CVO (Chief Vibes Officer), Momster
“Conversion Factory helped me create a great product marketing website in Webflow. It's great that I can create notes on what I want and let them run with it. It's hands off and I can iterate the major points with them.”
Oky Sabeni
CEO, Podseeker
“Working with Zach was not cheap, but the work we created is something I'm genuinely proud of.”
Phil Alves
CEO, DevStats
“Perfect for overwhelmed SaaS founders, CF gets you access to top-tier niche talent.”
Scott Krager
Founder, Thumbnails
“I hang all of his logos and designs on the refrigerator with pride. Not sure if he'll ever get out of that minimalist phase.”
Zach's Mom
CEO, Mom.Co
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