How it works
Strategy from us, execution from your team or AI
We set the strategy
We define your marketing roadmap, prioritize channels, and shape the big ideas — through quarterly brainstorms plus async Loom and shared docs.
Your team or AI executes
Your own team runs the plan if you've got the manpower — or we spin up AI to produce content, emails, landing pages, and ad copy if you're lean.
You review, approve, ship
Everything goes through you before it goes live. Review on your schedule, leave feedback async, and we iterate fast.
What's included
Everything you need from a senior marketing leader — strategy, ideas, and direction, with execution that flexes to your team.
Marketing Strategy
Go-to-market strategy, channel prioritization, and a quarterly roadmap built around your stage and goals.
Positioning & Messaging
Clarify who you're for, what makes you different, and how to communicate it consistently.
Campaign Planning & Ideation
Launch strategies, content calendars, and the big ideas — tailored to your audience and budget.
Design Direction
Art direction and feedback on brand, visuals, and UX — so what ships looks as good as it converts.
Web Development Guidance
Technical direction on your site and stack — what to build, how to structure it, and what to prioritize.
AI Training
Get your team fluent in the AI workflows that produce marketing output — so you can run lean and move fast.
Quarterly Brainstorms
Live ideation calls each quarter — covering marketing, design, and web development — to set direction and plan the next push.
Flexible Execution
Execute the plan with your own team, or spin up AI to produce the work — whichever fits your headcount.
Performance Tracking
Monthly reporting on what's working, what's not, and what to double down on next.
The arrangement
What you bring
- An initial kickoff call
- 1–2 hours per week for review and feedback
- Access to your tools (CMS, email, ad accounts)
- Final approval on everything before it ships
What you get
- Senior CMO strategy on retainer
- Advisory across marketing, design & web dev
- Quarterly brainstorming & ideation calls
- A plan your team can run — or AI to execute it
- Monthly performance readouts
Who it's for
“It really feels like having expert marketers and growth specialists in your team — less like a traditional agency and more like having true collaborators within your company.”
Dominic Monn
Founder, MentorCruise
Ideas vs. execution
Most fractional CMOs hand you a strategy and leave you to figure out how to execute it. We actually ship the work.
What you get
Typical CMO
A plan and some advice
Strategy + a way to execute it
Who executes
Typical CMO
You're on your own
Your team or AI, with our direction
Output per month
Typical CMO
A deck and a few calls
A plan that actually ships
Time to results
Typical CMO
Months (if you execute)
Moving in week one
Ongoing cadence
Typical CMO
Weekly status calls
Quarterly brainstorms + async
Monthly cost
Typical CMO
$5,000–$15,000
$3,000/mo
| Typical Fractional CMO | CF Fractional CMO | |
|---|---|---|
| What you get | A plan and some advice | Strategy + a way to execute it |
| Who executes | You're on your own | Your team or AI, with our direction |
| Output per month | A deck and a few calls | A plan that actually ships |
| Time to results | Months (if you execute) | Moving in week one |
| Ongoing cadence | Weekly status calls | Quarterly brainstorms + async |
| Monthly cost | $5,000–$15,000 | $3,000/mo |
Ready for CMO-level marketing?
Book a call and we'll show you exactly how this works — and whether it's the right fit for your stage.
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