The Frontload
Pay less every month. Get more every month.
A complete marketing system, built over six months, on a fixed deliverable plan — at a price that decreases every month. Then we stick around at the final rate to keep the engine running.
$10,000 in month 1, down to $5,000 in month 6. $45,000 to build it, then $5,000/mo ongoing to maintain it.
Monthly fee
The premise
The agency that earns a permanently lower rate
Most agency retainers are flat. Pay the same fee every month, forever. The incentive is to keep you on the retainer at the same price — not to get more efficient as the foundation work pays back.
The Frontload flips that. You pay $10,000 in month 1, when the foundation work is heaviest and the value compounds longest. Every month after, the price drops by $1,000 — until month 6, when the system is built and the rate settles at $5,000/mo for as long as you keep working with us.
Same team, same monthly cadence, batched delivery every month. What changes is the price, because the marginal value of our work changes. The price drops to reflect the shift from build mode to maintenance mode, and stays there.
The schedule
Less every month. More every month.
$45,000 to build the system over 6 months, then $5,000/mo to keep it running. Month-to-month after month 6, cancel anytime.
What ships
Month by month
Each month has a fixed price and a fixed scope. Less to pay every month, more shipped every month.
Foundation
Month 1
Monthly fee
$10,000
Diagnose what's working, lock down positioning, refresh the brand direction, and ship a new homepage. Everything downstream is built on this.
Conversion Engine
Month 2
Monthly fee
$9,000
First wave of conversion-focused pages — sales, product, pricing — paired with sales collateral.
Conversion Engine
Month 3
Monthly fee
$8,000
Feature and comparison pages launch alongside lifecycle email automation and onboarding flow optimization.
Growth Layer
Month 4
Monthly fee
$7,000
CRO program goes live, launch campaigns ship, SEO content production kicks off, and the performance baseline is locked.
Growth Layer
Month 5
Monthly fee
$6,000
One paid channel of your choice goes live — Google, Meta, or LinkedIn — alongside cold outbound creative and continuing SEO content.
Growth Layer
Month 6
Monthly fee
$5,000
Paid channel optimization, the last batch of SEO content, and a documented operating playbook so your team can run the engine — with us in maintenance mode after.
Month 7 onward · Ongoing maintenance
Stay at $5,000/mo for as long as you want
Rate
$5,000/mo
After the build phase, the engagement converts to month-to-month at $5,000/mo. Same team, batched monthly delivery — now focused on running and refining the system we built together. Pause or cancel anytime.
Scope clarity
What's included
- Each month is a focused batch — deliverables planned, designed, and shipped together
- Dedicated senior marketer + senior designer + dev support
- Fixed monthly scope — you know what's coming and what's shipping
- All standard CF deliverables: copy, design, dev, CRO, content, ads creative
- Monthly reporting + Loom walkthroughs on every shipped deliverable
- Continues at $5,000/mo month-to-month after month 6 — pause or cancel anytime
What's not included
- Paid media spend (you keep the ad budget; we handle creative + ops)
- Net-new brand identity systems (use the Brand Refresh offer)
- Complete website rebuilds (use the Website Rebuild offer)
- Sales team execution or product changes
- Ahrefs, HubSpot, Loom, or other tool subscriptions
Who it’s for
A good fit if you're…
- Post-PMF SaaS companies with $50k–$1M MRR
- Founders who want a complete marketing system in 6 months
- Teams that prefer batched monthly delivery over a constant task queue
- Companies planning a multi-year relationship — the longer you stay, the cheaper it gets
Not a fit if you're…
- Pre-PMF startups still finding their audience (start with VIP Day)
- Agencies or consulting firms (we don't do white-label)
- Teams that need one-off tasks rather than a full multi-month build
- Enterprises with 8-figure budgets and dedicated marketing teams
Questions
Want it even faster?
The Frontload Sprint
Three months instead of six. Same total build cost ($45,000), same $5,000/mo ongoing rate — compressed into a steeper curve and heavier monthly batches.
Month 1
$20,000
Foundation + first conversion pages — audit, creative direction, positioning, homepage, sales, product, and pricing pages.
Month 2
$15,000
Conversion engine completion + growth kickoff — feature/comparison pages, collateral, email, onboarding, CRO program, GTM launches, SEO articles 1–4.
Month 3
$10,000
Paid channel + content wrap + handoff — one paid channel goes live, cold outbound creative, SEO articles 5–8, performance reporting, operating playbook.
Monthly fee