SaaS case study design
that closes deals
We help SaaS companies turn customer success stories into polished case studies that build credibility and accelerate sales. Strategy, writing, and design in one place.
100+ startups trust Conversion Factory
“All the benefits of an in-house team, without the headache.”
Sam Schrup
Founder, AudienceTap
About Us
We're marketers who know design
and designers who know marketing
Killer design without marketing is like a Porsche with no wheels. And vice versa. You won't get very far unless you have both.
Every client gets access to a senior designer and a senior marketer who make two people feel like 100.
The other guys
Conversion Factory
Problems
Can you relate?
No case studies to share in late-stage deals
Your sales team is in final evaluation with a prospect. They ask for customer stories. You have a few testimonials on your website and nothing else. Deals die here more often than people admit.
Your case studies are too feature-focused
You describe what the customer did with your product. But buyers want to see themselves in the story. They want to know the before, the problem, and the specific, measurable after.
Hard to get customer approval
Your happiest customers are willing to be references but getting a quote approved takes six weeks and three rounds of legal review. A good process minimizes customer effort and speeds approvals.
Takes too long to produce
By the time a case study is written, designed, and approved, the campaign it was meant to support is over. Speed matters. A case study that takes three months to produce has negative ROI.
Wrong format for the channel
You have a beautiful PDF case study. Your sales team needs a one-page leave-behind. Your website needs a web page. Your ads need a social card. One format serves none of these uses well.
Case studies that don’t get used
You produced them. Your reps aren’t using them. That’s usually because the case studies don’t map to the objections reps face or the industries they’re selling into. Distribution strategy matters.
Case study deliverables
that make proof undeniable
Every case study we produce is a sales asset first. We write compelling narratives, design for credibility, and format for every channel your team uses.
Case Studies
Creative that drives conversions
See real results we've achieved for our clients
Step 1
Customer interview
We run a structured 30-minute interview with your customer, covering their situation before, why they chose you, how they use the product, and the specific results they’ve seen. We extract the story, not just the quote.
Step 2
Narrative structure
We organize the story around the buyer’s journey: the problem, the alternatives they considered, why they chose you, the implementation, and the measurable outcome. Structured for maximum persuasion.
Step 3
Write and approve
We write the full case study in a format optimized for your buyer, then manage the customer approval process. We keep it fast and low-friction for the customer so approvals don’t stall.
Step 4
Design across formats
We design the PDF, the web page, the sales deck slides, and the social snippets simultaneously. Every format is purpose-built for the channel it lives in — not a resized version of the PDF.
Step 5
Distribute and enable
We brief your sales team on when and how to use each case study. We recommend which formats to share at which deal stage. A case study no one uses is a case study with zero ROI.
Client Testimonials
What our clients have to say about us
“Partnering with Conversion Factory has been the absolute right decision, no regrets. I don't know what I'd do without them.”
Sam Schrup
Founder, AudienceTap
“I can strongly recommend Conversion Factory to any SaaS startup that's tired of neglecting their marketing.”
Andy Baldacci
CEO, SaberSim
“If you need true masters in the art & science of Product Marketing I highly recommend talking to Conversion Factory!”
Arun Sivashankaran
CEO, Reform
“It's been an absolute pleasure working with an experienced team that can be with us every step of the way. I highly recommend working with Conversion Factory.”
Eunice Koo
Head of Marketing, Less Annoying CRM
“They were very thorough, organized, and had the processes down... I couldn't recommend Conversion Factory more highly.”
Tom Normand
CEO, HOALife
“I would recommend Conversion Factory to anyone who needs a lot of work done, extremely efficiently, and extremely high quality.”
Kevin Guardia
CFO, KinectAir
Our moms (and clients) have some nice things to say about us
“Partnering with Conversion Factory has been the absolute right decision, no regrets. They handle everything from strategy to execution, and the quality is always top-notch. I don't know what I'd do without them.”
Sam Schrup
Founder, AudienceTap
“Before we teamed up, I just had a growing list of marketing projects that I knew we should be doing, but even though we have millions in ARR, we still just didn't have the bandwidth to actually tackle. I was just feeling pretty stuck. Since working with Conversion Factory, whether it's small projects like weekly emails or all the way up to completely redesigning and building our marketing site, they've been just what I needed. They've been collaborative when that's what I wanted, but they're also senior enough where I can just let them run with something and know that they're going to get it done well and on time.”
Andy Baldacci
CEO, SaberSim
“We had an incredible experience working with Conversion Factory on the new Reform website. Corey, Zach and Nick have built a model that works seamlessly on both a strategic and tactical level. With them we were able to improve our positioning, develop a differentiated brand that resonates with our audience and nail the execution of our new site. If you need true masters in the art & science of Product Marketing I highly recommend talking to Conversion Factory!”
Arun Sivashankaran
CEO, Reform
“Conversion Factory is the single greatest thing to exist in the history of mankind...other than my baby boy, of course.”
Corey's Mom
Founder, HeliParent.AI
“Working with Conversion Factory is like working with expert partners.”
Eunice Koo
Head of Marketing, Less Annoying CRM
“They were very thorough, organized, and had the processes down. The quality of work was exceptional and they delivered on time. I couldn't recommend Conversion Factory more highly.”
Tom Normand
CEO, HOALife
“Ngl, the stuff Nick is putting out low key cooks.”
Nick's Mom
CVO (Chief Vibes Officer), Momster
“Conversion factory helped me create a great product marketing website in Webflow. It's great that I can create notes on what I want and let them run with it. It's hands off and I can iterate the major points with them.”
Oky Sabeni
CEO, Podseeker
“Zach is a truly talented brand strategist and designer who spends the time to understand your vision and bring it to life. He is diligent and has immaculate attention to detail. Zach's ability to evoke our company's essence and portray it across all of our marketing materials was a unique experience I have not had with other agencies.”
Alex Kamergorodsky
CEO, DragonGlass
“With his wealth of SaaS experience, Corey has helped numerous founders, including me, overcome marketing challenges and increase MRR. His results-driven approach sets him apart among his peers. If you’re unsure about the next steps in growing your SaaS business, I highly recommend working with Corey!”
Chris Spagnuolo
CEO, JetBoost
“Corey really knows his stuff when it comes to product marketing, PLG, and growth. He’s the first person I turn to for help.”
Brian Pedersen
CRO, Bonsai
“Somebody on the team mentioned our new product to the press team and the press team scored a really big release with CNN. We knew that we needed to move fast, so we brought on conversion factory. They did a complete overhaul of our website in time for the press release and we went viral. We captured ten times more leads in one weekend than we had in that year so far. We were only able to do that because of the work that Conversion Factory did for us. These guys did top quality work.”
Kevin Guardia
CFO, KinectAir
“I hang all of his logos and designs on the refrigerator with pride. Not sure if he'll ever get out of that minimalist phase.”
Zach's Mom
CEO, Mom.Co
“Working with Conversion Factory helped us accelerate our growth plans and level up our marketing site. The process/communication was a breeze and the quality of the design and final work is awesome. The team consistently delivered and knocked it out of the park. Would recommend to everyone (except our competitors)!”
Louis Nicholls
Cofounder, Sparkloop
“Working with Conversion Factory is as easy as can be and a no-brainer. If you need help on product marketing with a ROI focus, talk to them!.”
Hiten Shah
Founder, Crazy Egg
“Corey is truly a swiss-army knife of SaaS product-led growth.We started working together when we had just $2k in MRR and a fledgling product in a hyper-competitive market. Under Corey’s marketing leadership, SavvyCal broke into the market with a successful launch and steadily grew to several thousand of customers with a product-led growth strategy. He provided both high-level and hands-on direction of our content & SEO efforts, PPC experiments, and product marketing.If you’re a founder feeling stretched thin on time and expertise for growth, you won’t regret having Corey in your corner.”
Derrick Reimer
CEO, SavvyCal
“Working with Zach was not cheap, but the work we created is something I'm genuinely proud of. Within a month of launching the new brand and website we landed our first enterprise-level customer. It was the perfect balance of collaboration and expert guidance.”
Phil Alves
CEO, DevStats
“What sets them apart is how they truly understand the full stack of modern product marketing - from compelling copy to beautiful design to flawless technical execution. Our committed ARR doubled within a year thanks to Conversion Factory's expertise along with our own internal sales and marketing efforts.”
Dru Wynings
Head of Marketing, Sensible
“Perfect for overwhelmed SaaS founders, CF gets you access to top-tier niche talent at an accessible price, and they are all very delightful to work with.”
Scott Krager
Founder, Thumbnails
“Partnering with Conversion Factory has been the absolute right decision, no regrets. They handle everything from strategy to execution, and the quality is always top-notch. I don't know what I'd do without them.”
Sam Schrup
Founder, AudienceTap
“Before we teamed up, I just had a growing list of marketing projects that I knew we should be doing, but even though we have millions in ARR, we still just didn't have the bandwidth to actually tackle. I was just feeling pretty stuck. Since working with Conversion Factory, whether it's small projects like weekly emails or all the way up to completely redesigning and building our marketing site, they've been just what I needed. They've been collaborative when that's what I wanted, but they're also senior enough where I can just let them run with something and know that they're going to get it done well and on time.”
Andy Baldacci
CEO, SaberSim
“We had an incredible experience working with Conversion Factory on the new Reform website. Corey, Zach and Nick have built a model that works seamlessly on both a strategic and tactical level. With them we were able to improve our positioning, develop a differentiated brand that resonates with our audience and nail the execution of our new site. If you need true masters in the art & science of Product Marketing I highly recommend talking to Conversion Factory!”
Arun Sivashankaran
CEO, Reform
“Conversion Factory is the single greatest thing to exist in the history of mankind...other than my baby boy, of course.”
Corey's Mom
Founder, HeliParent.AI
“Working with Conversion Factory is like working with expert partners.”
Eunice Koo
Head of Marketing, Less Annoying CRM
“They were very thorough, organized, and had the processes down. The quality of work was exceptional and they delivered on time. I couldn't recommend Conversion Factory more highly.”
Tom Normand
CEO, HOALife
“Ngl, the stuff Nick is putting out low key cooks.”
Nick's Mom
CVO (Chief Vibes Officer), Momster
“Conversion factory helped me create a great product marketing website in Webflow. It's great that I can create notes on what I want and let them run with it. It's hands off and I can iterate the major points with them.”
Oky Sabeni
CEO, Podseeker
“Zach is a truly talented brand strategist and designer who spends the time to understand your vision and bring it to life. He is diligent and has immaculate attention to detail. Zach's ability to evoke our company's essence and portray it across all of our marketing materials was a unique experience I have not had with other agencies.”
Alex Kamergorodsky
CEO, DragonGlass
“With his wealth of SaaS experience, Corey has helped numerous founders, including me, overcome marketing challenges and increase MRR. His results-driven approach sets him apart among his peers. If you’re unsure about the next steps in growing your SaaS business, I highly recommend working with Corey!”
Chris Spagnuolo
CEO, JetBoost
“Corey really knows his stuff when it comes to product marketing, PLG, and growth. He’s the first person I turn to for help.”
Brian Pedersen
CRO, Bonsai
“Somebody on the team mentioned our new product to the press team and the press team scored a really big release with CNN. We knew that we needed to move fast, so we brought on conversion factory. They did a complete overhaul of our website in time for the press release and we went viral. We captured ten times more leads in one weekend than we had in that year so far. We were only able to do that because of the work that Conversion Factory did for us. These guys did top quality work.”
Kevin Guardia
CFO, KinectAir
“I hang all of his logos and designs on the refrigerator with pride. Not sure if he'll ever get out of that minimalist phase.”
Zach's Mom
CEO, Mom.Co
“Working with Conversion Factory helped us accelerate our growth plans and level up our marketing site. The process/communication was a breeze and the quality of the design and final work is awesome. The team consistently delivered and knocked it out of the park. Would recommend to everyone (except our competitors)!”
Louis Nicholls
Cofounder, Sparkloop
“Working with Conversion Factory is as easy as can be and a no-brainer. If you need help on product marketing with a ROI focus, talk to them!.”
Hiten Shah
Founder, Crazy Egg
“Corey is truly a swiss-army knife of SaaS product-led growth.We started working together when we had just $2k in MRR and a fledgling product in a hyper-competitive market. Under Corey’s marketing leadership, SavvyCal broke into the market with a successful launch and steadily grew to several thousand of customers with a product-led growth strategy. He provided both high-level and hands-on direction of our content & SEO efforts, PPC experiments, and product marketing.If you’re a founder feeling stretched thin on time and expertise for growth, you won’t regret having Corey in your corner.”
Derrick Reimer
CEO, SavvyCal
“Working with Zach was not cheap, but the work we created is something I'm genuinely proud of. Within a month of launching the new brand and website we landed our first enterprise-level customer. It was the perfect balance of collaboration and expert guidance.”
Phil Alves
CEO, DevStats
“What sets them apart is how they truly understand the full stack of modern product marketing - from compelling copy to beautiful design to flawless technical execution. Our committed ARR doubled within a year thanks to Conversion Factory's expertise along with our own internal sales and marketing efforts.”
Dru Wynings
Head of Marketing, Sensible
“Perfect for overwhelmed SaaS founders, CF gets you access to top-tier niche talent at an accessible price, and they are all very delightful to work with.”
Scott Krager
Founder, Thumbnails
Pricing
Start your growth with
Conversion Factory today
Subscribe to a plan or book a call to get your questions answered.
Product Marketing Subscriptions
On-demand marketing, design, and website development
First Floor
One workstream
Second Floor
Two workstreams
Third Floor
Three workstreams
All plans include
Happiness Guarantee
We offer a satisfaction guarantee for your first month working with us. If you're not stoked and we can't make it right, request a refund and we will issue it to you.
Not sure if Conversion Factory is the right fit?
Let’s chat. We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.
SavvyCal
23x MRR growth
Less Annoying CRM
20% more conversions
Botable
85% shorter sales cycle
Senja
17% conversion lift
100+ startups trust Conversion Factory
