Free CRO audit
Website grader: find what's costing you conversions
Enter any URL for an instant scorecard on messaging, CTAs, social proof, SEO, AI readiness and speed, plus a ranked list of what to fix first.
Free. No signup needed. We only read the public HTML of the page you enter.
How it works
A CRO audit in under a minute
The grader reads your page the way a first-time visitor, Google and an AI crawler do, then scores the things that move conversion rates most.
Messaging: can visitors tell what you do?
Visitors decide in seconds whether to stay. The grader checks for one clear H1 that states a specific outcome, a supporting subheadline, copy that talks about the customer rather than the company, and a call to action close to the top of the page.
Conversion: is the next step obvious and safe?
Pages that convert make the action clear and lower the risk of taking it:
- Verb-led CTAs (“Start free trial”) instead of “Submit” or “Learn more”
- One primary action instead of a dozen competing ones
- Short forms: every extra field costs signups
- Testimonials, customer logos and specific numbers near the CTA
- Risk reversal: free trial, guarantee, or “cancel anytime”
SEO and AI readiness: can you be found and cited?
Title and meta description lengths, a single H1, canonical tags, alt text and structured data cover the search basics. For answer engines like ChatGPT, Claude and Perplexity, the grader checks whether robots.txt lets their crawlers in, whether you publish an llms.txt, whether your FAQs are marked up, and whether your copy is in the server-rendered HTML at all.
Technical: does the page load fast and work on mobile?
HTTPS, a mobile viewport tag, HTML weight, image count, compression and server response time are checked directly. Mobile Lighthouse scores from Google PageSpeed Insights load alongside your results when Google's API is available.
What to do with your results
Start at the top of the fix list: it's sorted by impact. Ship the high-impact fixes, then A/B test the bigger messaging changes so you know they worked. Use the conversion rate calculator to size the upside and the A/B test calculator to plan the tests.
Rather have it done for you?
We'll fix it and guarantee the lift
With the Conversion Rate Guarantee we A/B test your most important page for 30 days and beat your baseline conversion rate, or refund everything you paid. If the site itself is the problem, we rebuild it.
- 30-day A/B testing sprint on one high-intent page
- Full refund if we don't beat your baseline
- Or a full website rebuild when patching isn't enough
Not sure if Conversion Factory is the right fit?
Let’s chat. We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.
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