Free tool
Conversion rate calculator
Get your conversion rate in seconds, then see exactly what a higher rate is worth in conversions and revenue.
Your numbers
Use the same period and page/funnel step for both numbers, e.g. last 30 days.
Signups, trials, demo requests, or purchases.
What if you converted better?
Average order value or first-year customer value.
Conversion rate
2%
240 of 12,000 visitors converted.
Conversions at target
360
+120 vs today
Revenue impact
+$60,000
$120,000 → $180,000 per period
Required lift
+50%
Relative improvement needed to hit your target rate.
How it works
The math behind your conversion rate
Conversion rate is the share of visitors who take the action you want. It's the fastest way to see whether a page is doing its job.
The conversion rate formula
Conversion rate = conversions ÷ visitors × 100.
If 12,000 people visit your pricing page in a month and 240 start a trial, your conversion rate is 240 ÷ 12,000 × 100 = 2%. Always use the same time window and the same page or funnel step for both numbers.
Calculating SaaS conversion rates
SaaS funnels have several conversion points, and each one deserves its own rate:
- Visitor-to-signup: signups ÷ unique visitors
- Signup-to-activation: activated accounts ÷ signups
- Trial-to-paid: paying customers ÷ trials started
- Visitor-to-customer: multiply the step rates together
Run the calculator once per step to find where the biggest drop-off is.
What a higher conversion rate is worth
The what-if panel multiplies your traffic by a target rate, then by your value per conversion. Going from 2% to 3% on 12,000 visitors is 120 extra conversions per period. At $500 each that's $60,000, without buying a single extra visitor.
That's why conversion rate optimization usually beats buying more traffic: the gain compounds with every channel that sends people to the page.
How to raise your conversion rate
- Make the headline state the outcome, not the feature
- Put one primary CTA above the fold and repeat it
- Add specific proof (named testimonials, numbers, logos) next to the CTA
- Cut every form field sales doesn't truly need
- A/B test the changes so you know which ones worked
Not sure where your page is leaking? Run it through the website grader, then check whether a test result is real with the A/B test calculator.
The Conversion Rate Guarantee
Beat your conversion rate or your money back
Pick one high-intent page. We run A/B tests on it for 30 days. If we don't beat your baseline conversion rate, we refund everything you paid us.
- One critical page: homepage, pricing, or demo
- 30-day testing sprint
- Full refund if we don't beat your baseline
Not sure if Conversion Factory is the right fit?
Let’s chat. We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.
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23× MRR growth
Senja
17% conversion lift
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