Case study
Sensible: History of the PDFGetting a dev tool to page one of HackerNews
A beautifully designed editorial microsite that landed on page one of HackerNews.
- Content Marketing
- Design
- Web Development
The story
How the work paid off
What the team already had going for them, what we took on, and what changed after.
What Sensible brought
Sensible hired the talented Nick Moore to write a niche editorial on PDFs
What we did
Art direction, design, and formatting of the editorial
The result
The History of the PDF picked fights and sent Sensible to the top of HackerNews within a week of launch.
In their words
“What sets them apart is how they truly understand the full stack of modern product marketing.”
Dru Wynings
Head of Marketing, Sensible
Services involved
The services behind it
Every service below is part of the same subscription, run by the same team.
Browse all servicesThe work
Inside the Sensible: History of the PDF project
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