Case study

Less Annoying CRMIncreasing conversions by 20%

20%

more conversions

Homepage redesign and conversion optimization for the bootstrapped CRM with millions in ARR.

Homepage Redesign
Copywriting
Web Development
Testimonial Strategy

See the Website Rebuild

Less Annoying CRM work by Conversion Factory

The story

How the work paid off

What the team already had going for them, what we took on, and what changed after.

What Less Annoying CRM brought

An established product and solid customer base with abundant testimonials and traffic supply

What we did

Website rewrite, design, development, and placement of testimonials to increase conversion

The result

LACRM's testimonial-driven homepage hero led to a 20% increase in conversions.

In their words

“Within days of working with Corey, Zach and Nick, we were completely revamping our website, had plans in place for A/B testing key sections of our homepage, and were generating new marketing copy.”

“Our first A/B test with Conversion Factory showed about a 20% increase in visitor to trial conversions on our main website within the first two months — which is absolutely incredible for our specific audience. We didn't want an agency that would just say yes to everything. We wanted folks that would have advice, opinions, and actually guide us through these projects. Every project has been so collaborative — and as a small business that needs to be quick on our feet and ready to pivot at any time, it's been an absolute pleasure working with an experienced team that can be with us every step of the way. I highly recommend working with Conversion Factory — it's been an absolute delight working with this team.”