Case study

DabbleLifting homepage conversions by 31%

31%

Homepage lift

Homepage redesign that drove a 31% improvement for the fiction-writing platform.

  • Homepage Redesign
  • Copywriting
  • CRO
Dabble work by Conversion Factory

The story

How the work paid off

What the team already had going for them, what we took on, and what changed after.

What Dabble brought

A niche tool designed for fiction writers, fantastic community support and engagement, and community fostering.

What we did

Homepage rewrite or website, copywriting, design and web development, CRO and sub branding.

The result

The new homepage resulted in a 31% increase in conversions.

In their words

“Conversion Factory has been pretty seamlessly plugged into our workflow — very responsive, very quick on the things we asked.”
Dabble
“They helped us boost our Black Friday sales by 50% — and that was on a fast turnaround. Their designs are awesome. They're great at copywriting and great at implementing things in Webflow for us. We know that whatever requests we have, we can pass on to Conversion Factory and they'll be done quickly and done right.”
Robert Smith

Robert Smith

Head of Marketing, Dabble

WANNA PLAY? · WANNA PLAY? · WANNA PLAY? · 

The work

Inside the Dabble project

Dabble project screenshot 2
Dabble project screenshot 3
Dabble project screenshot 4
Dabble project screenshot 5

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Marketing · Design

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Marketing · Design · Framer

Senja

17% conversion lift

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43% More conversions

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