Case study
Dabble Black FridayIncreasing Black Friday SaaS sales by 45%
CRO and conversion optimization that boosted Black Friday sales by 45% for the fiction writing app.
- Brand Identity
- Website Design
- Webflow Development
- Illustration
The story
How the work paid off
What the team already had going for them, what we took on, and what changed after.
What Dabble Black Friday brought
Organic and paid traffic through social media and a niche product for fiction writers
What we did
Black Friday landing page copy, landing page design, ad creative, and on-site notifications
The result
Dabble's Black Friday software sales increased by 45% from 2023 to 2024.
In their words
“Conversion Factory has been pretty seamlessly plugged into our workflow — very responsive, very quick on the things we asked.”
“They helped us boost our Black Friday sales by 50% — and that was on a fast turnaround. Their designs are awesome. They're great at copywriting and great at implementing things in Webflow for us. We know that whatever requests we have, we can pass on to Conversion Factory and they'll be done quickly and done right.”
Robert Smith
Head of Marketing, Dabble
Services involved
The services behind it
Every service below is part of the same subscription, run by the same team.
Browse all servicesThe work
Inside the Dabble Black Friday project
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